From 1964 to 1984 under the direction of George Barrie, Fabergé launched many successful cosmetics products and hired celebrities to endorse them. In addition a media division made feature movies.

Mr. Barrie supervised Fabergés introduction of the popular Brut toiletry line for Fabergé which was promoted by the football players Joe Namath, Paul Gascoigne and Kevin Keegan, as well as the boxers Mohamed Ali and Henry Cooper, and the actress Kelly Le Brock among others. Brut became the best selling cologne in the world at the time. It is still available in stores worldwide today.